We calculated an index of where the highest concentration of mentions and images were posted on Instagram for each brand of supercar. For example, #ferrari.
The map represents the locations for the Instagram images and is visually representative in proportion to the volume of mentions for each supercar brand.
The percentage data represents the percentage of the total posts for each supercar brand names made in the measured time period.
Data was measured over two years from 1st September 2016 - 22nd August 2018.